Celebrate the joy of the Christmas spirit – and exceptional ratings as well – with one of Hallmark Channel’s most successful movies ever!
LET IT SNOW (1 x 120’) is the yuletide season, made-for-television motion picture that has delivered holiday cheer to broadcasters and their audiences around the world. Originally airing on Hallmark in the U.S., the film has been a success for such international broadcasters as RTL2/Germany, Sky/UK and VITAYA/Belgium, all of which reported robust results from their 2014 airing of the holiday hit. Most notably, this past December’s premiere on TF1/France doubled their time period average with 3.4 million viewers and an astounding 23% share.
Meanwhile, the initial Hallmark telecast of LET IT SNOW in the U.S.debuted to an unprecedented 6.2 million unduplicated viewers. It also delivered a 3.9 HH rating with 3,330,000 households, making it the 2nd most watched Hallmark telecast ever among household delivery! It also ranked asthe #1 rated ad-supported cable movie of the week and the #2 program of the day among household rating.
Starring television veterans Candace Cameron-Bure (“Full House”) and Alan Thicke (“Growing Pains”), LET IT SNOW is the wonderful holiday tale of a tough woman with a chilly corporate demeanor whose plans to tear down an old resort lodge are suddenly complicated when she’s swept up in the Christmas spirit and falls for the son of the winter wonderland’s owner. Produced for a family audience, LET IT SNOW combines the special joy of the holiday season with the uplifting, “feel good” demeanor for which the Hallmark brand is known throughout the world.
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Alfred Haber Distribution, Inc.